Franchising System

• It will be possible to make use of the techniques and procedures of a business that has current investments.

• Available standarts and quality are obtained easily together with the brand

• Training options are provided for the franchisee.

• Techniques of the franchising company concerning hiring high quality staff, hiring and training in general become available to be used

• With the support in terms of finances, commerce and staff, technical functions are given weight, increasing the chances of success

• An effort is made to minimize the risk and business related problems within a stakeholders' approach

• Financial and legal consultants of the franchising company become available.

• Research and development efforts carried out by the franchising company on a regular basis become available

•  Corporate Resource Planning functions for businesses are made possible.

With a profit margin reaching up to 30 percent, Fıstıkzade is one of the most preferred investment tools of the good sector. Starting with a branch opened in Gaziantep and using different techniques and preparing specially produced baklavas and local tastes, Fıstıkzade Brand was embraced by everyone in no time. Starting to grow across Gaziantep, Fıstıkzade is planning to spread across all of the cities in Turkey through the franchise system.

Fıstıkzade provides its investor with numerous opportunities thanks to its franchising conditions. Economical investment conditions ensure that entrepreneurs who would like to dip their toes into the food sector go for Fıstıkzade baklava. Fıstıkzade has founded research and development departments with the goal of achieving the same standards in baklava across all of its branches following its broad vision which is an essential part of its identity that is open to novelties. Similarly, in an effort to provide its valuable customers with the highest quality it supplies all of the raw materials under its own control. Its professional management, experienced staff, corporate structure all work together to create reliability for the investor, presenting him/her a quite profitable job opportunity.

By associating our traditional taste – baklava – with the name Fıstıkzade, we have made it a highly popular product among the consumers. It provides a fast and healthy growth by sharing its know-how that has taken it a long time to create with its investor. What is expected of the investor is to protect the values of the brand and work hand in hand with the brand at the point of development. … The other essential part is compliance with standards such as hygiene, healthy raw materials and ingredients, customer satisfaction etc.

Fıstıkzade does not stop supporting its investor since the moment the dealership's contract is signed. The type of supports it provides include the provision of the entire staff, their education, provision of all the consumables, all year round advertising and PR studies. Fıstıkzade keeps the quality standards on the same level across all of its branches through the supervisions on a regular basis.

There are 3 concepts in Fıstıkzade Franchising system. The features and application areas for each concept have been divided. Also, the criteria for each concept differ from each other.

1- Store

Space defined as the Fıstıkzade Store concept includes an independent workplace (rental or owned).The project to be drawn by Fıstıkzade Architect is to be prepared to reveal the unity of the concept in practice by taking into account the measurements (relievo) of the store. The practice is left to the initiative of the Franchisee on the condition of sticking with the project. Alt Franchising has specified a one time entry fee for each store. One of the assurance alternatives written on the contract should absolutely be fulfilled. Architectural project and software to be written for the follow-up of certain activities such as product mobility, sales and order shall be covered by franchising. In this cooperation based on the signing of Alt Franchising contract, thr prtoduct supply costs are created to have 25-35% of product margin on average. The consumables such as a box, bag, tray box are provided free of charge; extra packaging materials and other brand consumables are procured on the supply price and shall not be subject to any profit. Logistics and Transportation cost are excluded from the product price. The trays in which baklavas are shipped shall be considered to be returnable. The trays that are returned shall be offsetted based on the determined supply costs. The cooperation valid for 5 years in the first contract shall automatically extend upon the consent of both parties. No entry fee shall be charged for the same store. No share is claimed based on the turnover.

2- Kiosk

Described as Fıstıkzade Kiosk, this concept is designed as a portable space for outdoors and indoors such as a shopping mall. It presents an advantageous investment cost in the form of a kiosk concept designed and produced by Fıstıkzade. An entry fee is defined to be charged one time. One of the assurance alternatives written on the contract shall absolutely be fulfilled. Architectural project and software to be written for the follow-up of certain activities such as product mobility, sales and order shall be covered by franchising. In this cooperation based on the signing of Alt Franchising contract, the product supply costs are created to have 25-35% of product margin on average. The consumables such as a box, bag, tray box are provided free of charge; extra packaging materials and other brand consumables are procured on the supply price and shall not be subject to any profit. Logistics and Transportation cost are excluded from the product price. The trays in which baklavas are shipped shall be considered to be returnable. The trays that are returned shall be offsetted based on the determined supply costs. The cooperation valid for 5 years in the first contract shall automatically extend upon the consent of both parties. No entry fee shall be charged for the same store. No share is claimed based on the turnover.

3- Corner

Defined as Fıstıkzade Corner, this concept is designed as an application that is embedded into an exting concept or space, presenting a sales opportunity with Fıstıkzade brand. An entry fee is defined to be charged one time. One of the assurance alternatives written on the contract shall absolutely be fulfilled. Architectural project and software to be written for the follow-up of certain activities such as product mobility, sales and order shall be covered by franchising. In this cooperation based on the signing of Alt Franchising contract, thr prtoduct supply costs are created to have 25-35% of product margin on average. The consumables such as a box, bag, tray box are provided free of charge; extra packaging materials and other brand consumables are procured on the supply price and shall not be subject to any profit. Logistics and Transportation cost are excluded from the product price. The trays in which baklavas are shipped shall be considered to be returnable. The trays that are returned shall be offsetted based on the determined supply costs. The cooperation valid for 5 years in the first contract shall automatically extend upon the consent of both parties. No entry fee shall be charged for the same store. No share is claimed based on the turnover.

Fıstıkzade ailesine katıldığınızda;

• When you become a part of Fıstıkzade family,
• You start your business together with a well-known and prospering brand with the support of the mother company
• You adopt an already existing customer group
• The investor's risk is minimized
• Investment and business consultancy are provided
• Legal consultancy is provided
• More advertisement and promotional opportunities are obtained
• Protection against competition is provided due to regional rights
• It founds your own business and owns up to it
• It includes its own investor to the system by transferring its knowledge and experience
• It frees the investor of an effort of proving and promoting himself and instead provides him with active advertisement at low costs,
• Continuity and high quality are achieved in terms of standards of goods and services,
• Quick increase in turnover and profit is achieved as a result of the loyal customer group, increased sales and reputation
• Continuous support is provided by professional and trained operation team
  The investor holds advantages in terms of competitive pricing, imitation and competitors thanks to the high level of brand perception.

• We assist in the provision of the supply ingredients during the construction time of the store.
• We provide assistance in packaging.
• Except for the product itself, we do not consider any material and application an item of income.
• We provide the right selection of location and make sure the feasibility is made.
• We give support throughout the staff hiring and training prior to the opening.
• We provide services on information and consultation.
• We provide general and local marketing support.
• We see the provision of standards in goods and services as a mission at the same time.
• We have a policy to constantly update the equipment and products. (R&D) We apply regional protection system.

When you want to become a part of Fıstıkzade family, you can see all the steps you shall take starting from today till the opening day.

1. Making an Application and Evaluation

An application may be made via phone or mail as well as online. After receiving the application, it is evaluated by the Franchising Department within two days maximum. Following the completion of the required evaluations, the prospective franchisee is given an appointment by the Franchising Department within two days and a face to face visit is realized. During this meeting, the prospective franchisee is provided detailed information on the participation.

2. Evaluation and Sharing of the Feasibility Report

If your application is considered positive, the real estate you think is appropriate for the store is visited and an on-site evaluation is made within two days. The feasibility study for the prospective estate is completed by the Franchising Department within one day. The characteristics, advantages and disadvantages of the region are identified. Whether positive or negative, the report prepared as a result of the feasibility study is shared with the prospective franchisee within two days

3. Signing of the Franchise Contract

The list of documents required for the signing of the franchising contract is submitted to the franchisee. Following the completion of the list of documents, five-year franchising contract is signed.The franchise cost is deposited to an account opened on behalf of Antepi İç ve Dış Ticaret at the same time with signature and then the next step is the architectural drawing for the architectural project. 

4. Drawing of the Architectural Project and Initiating the Application

One day after the contract, Architect or the Franchisee gets the relievo and the concept to be applied is identified. The architectural project is drawn in the shortest period of time (The project is drawn only by Fıstıkzade architecture team.) The preference for the architectural practice belongs to Franchisee. If requested, it may be fulfilled within the framework of conditions to be determined by Fıstıkzade Architecture team.

5. Personnel Hiring and Training

The required list of employees and the qualifications for the store to be opened are indicated by the Fıstıkzade Department of Human Resources. The training of the entire team including the business runner's, in particular, is completed in 2 days under the supervision and monitor of our consultant. (If deemed necessary, the personnel hiring may be completed by the Human Resources).

6. Preparation of the Advertisement and Promotion Materials and Opening

Prior to the opening, printed advertisement materials for Fıstıkzade store such as a brochure, magnet, promotional leaf etc are designated by Fıstıkzade design team and delivered to the store. Up until 1 day before the store is opened, the first orders are prepared and shipped by the production on behalf of the entrepreneur. The store controlled by the operation team before the opening starts the sale with the store support team.